.Net's the series of libraries C# uses. (The System namespace, essentially.) There's three reasons why it's got a brand name:
1) It's a Microsoft product.
2) It's a cross-language library, so you can use the same library in VB, C++ or C#. As most C-derived languages are very similar, this really flattens to learning curve.
3) It requires an external library that people have to download. There might be a way around this, adding the libraries you use as part of the distributable.
I really like C#, it's a good language despite the .Net Framework requirement for anyone who uses the program.
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