Like a lot of people, I watch the Super Bowl partly for the blitz of high-quality ads. It's packed with all sorts of clever ads for Budweiser, Levi's, Outpost.com, whatever. And then, somewhere near the end, Joe Blow's local pizza parlor runs a grainy, low-budget ad - the guy awkwardly speaking in the kitchen, cheap and possibly misspelled text overlaid. Lo and behold, it sticks in everyone's memory in regional market X, but not for its quality, and is roundly mocked around the water cooler the following Monday. It hardly means that he sells a poor pizza, but he has to expect that he's going to get unfavorably viewed when his ad comes right after the one that cost a few million dollars to make. As long as it brings in some of the local college kids, he'll do OK, even if the blurb in the college paper was more effective; all he really needs, after all, is a loyal clientele and some new people stopping in every so often. I imagine he doesn't lose much sleep over it, and certainly he doesn't need to go on a tirade about how his pizza is underappreciated and how he doesn't have the resources to put out a commercial like Domino's can and how all the vegans out there would really love his pepperoni pizza if they'd just try it. And if he does lose sleep over it, he needs to accept that he's *not* Domino's, probably never will be, and that's OK.
So maybe it was actually a legal firm that I saw. I just felt that this had to be made about pizza.
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